COKE & WILL.I.AM LOVE ECO FASHION
NEW ECO FASHION LABEL EKOCYCLE IS A PARTNERSHIP BETWEEN COCA COLA CO. AND WILL.I.AM AND WILL FEATURE PRODUCTS MADE FROM RECYCLED WASTE. EKOCYCLE WILL ALSO PARTNER WITH WELL KNOWN FASHION DESIGNERS & EACH PRODUCT WILL BE MARKED WITH A LOGO, INDICATING HOW MANY RECYCLED OBJECTS WERE USED TO MAKE IT. EKOCYCLE’S FIRST PRODUCT IS A PAIR OF HEADPHONES CREATED BY DR DRE. FIND OUT MORE ABOUT THE INITIATIVE HERE
