thinking fashion

thinking fashion brings you up to the minute eco style news in bite sized pieces.

Liptember

      

Did you know that we are currently in Liptember? Not sure what it is? It’s an amazing initiative to raise funds for mental health issues that predominantly affect women, through super stylish means! Basically, it’s all about having fun with beauty, with the month challenging women to purchase Official Liptember lippy shades from Chemist Warehouse, My Chemist or My Beauty Spot. Then you just need to get your friends, family or colleagues to sponsor you to wear the lippy for the whole month and raise funds for mental health research and support. Liptember partners and beneficiaries are the Centre for Women’s Mental Health and Lifeline. Why not pucker up for this important cause?

Image: Maria Morri

BEAUTY FOR A CAUSE

                           

Jurlique has long been celebrated as one of the best natural beauty brands around, but now it shows us its strong social conscience. Releasing their second deluxe, limited edition face mist through their Ideas for Beauty Fund,  Jurlique are launching the product to support the Australian Indigenous Mentoring Experience (AIME). The fund itself was formed in 2012 and partnered with AIME, a program that provides mentorship to Indigenous students in an effort to encourage greater rates of high school graduation. In 2012, the collaboration raised over $100,000 for this important cause and here’s hoping 2013 is just as successful! 

COFFEE & CLOONEY

         

Nespresso famously brought Clooney & coffee together, but now they seem to have greener ideals. They recently pledged to buy more coffee from sustainable plantations in Africa and have announced a sustainability panel, to advise on future initiatives. The panel includes the Rainforest Alliance, Fairtrade International & the man of the hour himself. Part of their immediate plans include reviving a high quality coffee plantation in South Sudan, as well as working toward providing healthcare and retirement plans for farmers. Great to see Nespresso stepping up the sustainability stakes! 

NZ women feature in Dove campaign

      

Kiwi Women are embracing Dove’s ‘Real Women’ campaign, with four NZ women chosen to front the new campaign. The idea behind ‘Real Women’ is to portray a realistic image of women in advertising, without airbrushing (similar to the recent Trilogy 100% unretouched initiative!). Although the campaign itself has been around since 2004, this is the first time NZ women have been featured. Dove also invited New Zealand women to discover the ‘Dove Difference’ and enlisted more than 250 Kiwis to trial various Dove Haircare products. The campaign went live yesterday so keep your eyes peeled NZ! 

LILY COLE JEWELLERY COLLECTION

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It was only a few weeks ago that well known model turned actress Lily Cole, launched a social initiative, encouraging people to share their services for free. She continues her good work with a new jewellery line, supporting rainforest conservation. A collaboration between Cole, fashion website StylistPick and Sky Rainforest Rescue, the new line is made from natural Amazonian rubber. Lily says, ”One of the reasons I was excited to join this campaign was to explore the rubber industry as a vehicle for green economics, which, if scaled, I see as offering real hope to the rainforest. Visiting the rubber tappers and their families really inspired me and I wanted to find a way to bring their story back to the UK.”


TRILOGY UNRETOUCHED CAMPAIGN

If you have seen the hashtag #filterfreefriday on Instagram recently, here’s the reason why! Natural Skincare brand Trilogy and beauty buff Zoe Foster Blake, are encouraging women to share unretouched photos of themselves on social media, to celebrate their natural beauty. The campaign comes in response to new research that shows 79% of women admit to retouching their images before letting their friends or social media networks see them. Visit the Facebook App to get more information on how to get involved in this exciting beauty buzz. 

WEEKEND INSPIRATION

This lovely long weekend, we are inspired by this one off upcycled collection by H&M and Beckhams School of Design, Sweden. The collaboration came about to raise awareness of sustainability and the power of upcyling, with all proceeds from the sale of the items going to support UNICEF.

               

NO WASTE TEES FROM NICO

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NICO MADE HISTORY BY BECOMING AUSTRALIA’S FIRST UNDERWEAR LABEL TO BECOME ETHICALLY ACCREDITED AND NOW THEY ARE REALLY PROVING THEIR ETHICAL & ECO CRED! THE SAVVY LABEL HAS JUST LAUNCHED A LINE OF LIMITED EDITION TEES, MADE FROM THE ‘END OF ROLL’ FABRIC USED IN ITS RECENT 'BRIGHTS COLLECTION.' THERE ARE FOUR FABULOUS COLOURS TO CHOOSE FROM (PINK, BLUE, ORANGE & YELLOW), THE STYLE IS UNISEX AND THE FABRIC IS SUPER SOFT BAMBOO JERSEY. FOR ONLY $60, THESE GEMS ARE A STEAL AND PROVE THAT AT NICO, NOTHING GOES TO WASTE! 

BOZ+LOVE BIGGEST ONLINE SALE

               

IT’S NO SECRET THAT WE ARE HUGE FANS OF AUSTRALIAN, ECO FRIENDLY & ETHICAL LABEL BOZ+LOVE, WHICH IS WHY WE ARE SO EXCITED TO SHARE THE NEWS OF THEIR BIGGEST ONLINE SALE EVER! YOU CAN PICK UP TOPS AND DRESSES FOR UNDER $70, WITH TOTES NOW ONLY $35.95. THESE BUTTERY SOFT PIECES ARE FEMININE, CHIC AND SUPER STYLISH. EVEN THOUGH THE CHILLY MONTHS ARE UPON US, WHAT BETTER TIME TO PICK UP A BARGAIN & STOCK UP FOR YOUR SUMMER WARDROBE. OUR TOP PICS INCLUDE THE I HEART FAITH TANK DRESS, OPEN HEART, OPEN MIND OVERSIZED CROP TEE & THE LOVE BATWING TUNIC TEE. GET SHOPPING GREEN GIRLS!